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Apple’s New Direction: Subscription-Only AppleCare and the Launch of AppleCare One
Starting early 2025, Apple flipped the script on how it offers its device insurance plans. Gone are the days of buying a one-time extended warranty for electronics in Apple retail stores.
Instead, Apple is moving full throttle into subscription-only tech gadget protection plans, think monthly or yearly payments for Apple product insurance, rather than a single upfront fee.
You can still buy AppleCare+ as a one-time purchase online, but in physical stores, it’s all about subscriptions now. This shift fits Apple’s broader push toward steady, recurring revenue, similar to how their tech support subscription services like iCloud and Apple Music work.
What Is AppleCare+?
AppleCare+ is more than your standard premium device warranty. It’s a comprehensive electronics insurance plan that covers manufacturing defects and accidental damage coverage, like cracked screens, water damage, or worse. Plus, it offers 24/7 expert support and, for certain Apple devices, theft and loss protection too.
Compared to third-party warranty options, AppleCare coverage benefits stand out thanks to the convenience of Apple-authorized service plans and predictably lower repair fees.
For example, iPhone screen repairs under AppleCare+ usually run about $29, which is way less than paying full price out of pocket. But keep in mind, there’s still a phone insurance deductible depending on the damage and device.
Subscription-Only: What Changed?
Until now, customers could buy AppleCare+ upfront for two or three years, locking in a flat rate for extended coverage. Now? If you’re at an Apple Store, you’ll only see monthly or annual subscription plans for your smartphone, laptop, or other Apple gadgets.
This new approach means you’re not tied to a fixed term and can keep your device protected for as long as you like, no need to guess how long you’ll keep your gear. But if you plan to hold onto your device for years, subscription costs might add up compared to the older model.
Theft and Loss Protection Now Included in All Plans
Another important update: Apple no longer offers a cheaper AppleCare+ without theft and loss coverage. This protection is now mandatory for full device insurance plans on iPhones and some other Apple products. While this bumps up the monthly or yearly cost, it’s a solid safety net for anyone worried about losing or having their device stolen.
Introducing AppleCare One: Best Device Protection Plan for Multiple Gadgets
For those juggling a bunch of Apple devices, July 2025 brought a fresh option: AppleCare One. For $19.99 a month, it covers up to three Apple products, offering unlimited accidental damage repairs plus 24/7 tech support subscription services under one neat plan.
Need coverage for more than three devices? You can add extra gadgets for $5.99 per device per month. This makes AppleCare One a great pick for families or anyone invested deeply in Apple’s ecosystem.
Expanded Coverage: Theft and Loss for iPads and Apple Watches
Previously, theft and loss protection were mostly limited to iPhones. Now, AppleCare+ extends this protection to iPads and Apple Watches in the U.S., a smart move for users of high-value electronics.
- iPads start at $4.99/month or $49.99/year
- Apple Watches start at $2.99/month or $29.99/year
This extension helps create consistency across Apple’s extended warranty for electronics, giving users peace of mind for all their devices.
Comparing AppleCare vs Third-Party Warranty and Insurance Quotes
While third-party companies offer electronics insurance quotes and laptop insurance plans that might seem cheaper upfront, AppleCare+ shines because of direct Apple-authorized service plans and better integration. Repairs usually go smoother, and you get genuine parts plus certified technicians, which matters a lot if you want your device to last.
What Does This Mean for You?
Apple’s move toward subscription-only AppleCare+ and the new AppleCare One plan show the company’s clear preference for flexible, always-on protection rather than fixed-term contracts.
If you’re the kind of person who likes to keep your phone or laptop covered indefinitely and enjoy quick access to Apple’s support, these plans could be a great fit.
On the flip side, long-term subscribers might pay more over time compared to old one-time payment options.
Still, with theft and loss protection bundled in, plus easy cancellation options, many users will find value in this modern approach to device insurance.
So, whether you’re weighing smartphone insurance cost or hunting for the best device protection plan for your Apple gear, AppleCare’s evolving lineup is worth checking out. And for those with multiple devices, AppleCare One is shaping up to be a smart, all-in-one insurance and support solution.Apple devices
