Key Takeaways
- TikTok Bulletin Boards is a one-way messaging tool for creators and brands.
- Followers can react with emojis but cannot reply or comment.
- Supports text, images, and videos, ideal for exclusive updates and promotions.
- Early testers include People Magazine, PSG, and the Jonas Brothers.
- The feature is still in testing, with no official launch date announced.
What Are TikTok Bulletin Boards?
TikTok Bulletin Boards is a new feature the platform is currently testing, and it’s basically TikTok’s answer to Instagram’s Broadcast Channels, which rolled out in 2023. Think of it as a megaphone for creators and brands, a space to blast out messages to followers without the usual noise of comments or replies.
It’s a one-to-many communication tool where creators can post updates, sneak peeks, and promotional content in the form of text, images, or videos. Followers can only respond with emojis, keeping interactions simple and less chaotic.
For creators, this means they can share content directly and intentionally, without worrying about the algorithm burying it or the comment section turning into a battlefield.
Who’s Already Using Bulletin Boards?
While the feature isn’t available to the public just yet, some big names are already testing it out. Early adopters include People Magazine, Paris Saint-Germain F.C., and the Jonas Brothers, a clear sign TikTok is aiming to appeal to both entertainment and sports fans.
These accounts have been using Bulletin Boards to push out updates, tease new content, and deepen fan engagement.
The move is part of TikTok’s larger push to empower creators with better tools. As competition ramps up between platforms, these exclusive, direct-to-follower features could make TikTok more appealing for influencers, musicians, and even brands looking to build loyal communities.
Why It Matters
This isn’t just TikTok copying another platform; it’s part of a bigger trend across the entire social media space. Instagram cloned TikTok’s short-form video format and called it Reels.
Now, TikTok is borrowing the one-way communication style of Instagram Broadcast Channels. Everyone's watching what works, and everyone's iterating.
If TikTok Bulletin Boards takes off, you can bet more interactive elements will follow, think polls, Q&A stickers, or countdown timers to drive even more engagement. That would make the feature more dynamic and potentially essential for fan-focused creators.
Still in Testing
As of now, there’s no word on when or if Bulletin Boards will get a full rollout. TikTok is keeping things quiet, probably gauging how users interact with the tool and how creators leverage it before going big.
But one thing’s for sure: TikTok is serious about improving its creator tools and giving people more ways to connect outside of just the For You Page. Whether you’re a casual user or a brand trying to build a following, Bulletin Boards could end up being the next big engagement hack.
